Posted: Mon Jan 14 2002
P Diddy, Kid Rock To Finance New Charity

Psychiatrists estimate that nearly 70% of children age 8 to 17 suffer from low self-esteem. Cures are known to exist, but their high cost and side effects have always meant very few children ever receive treatment. But now, thanks to a few well-egoed artists, that may all be changing.

Each month at the We Really Rock Foundation, co-founded by Kid Rock and P Diddy, almost 1000 volunteers send out their excess ego to needy children across the nation.

"It's an extremely worthy cause," explains Rock, "if it wasn’t, would I be doing it?"

While Kid Rock himself supplies nearly 45% of the total ego distributed, the others' contributions cannot be ignored. "True, Kid does supply the largest percentage," says P Diddy, "but my 38% is quite respectable."

Other major contributors, who have threatened legal action if their names weren't mentioned, include Fred Durst, Prince, David Copperfield, Bill O'Rielly, Mike Ditka, and the entire NFL and NBA starting lineups.